Gong cha brings the art of milk tea to life with high-quality ingredients and handcrafted beverages enjoyed in over 20 countries worldwide.
FOUNDED IN
Global franchise awards - Drink
Worldwide over stores
BRAND STORY
From Taiwan to the World
Founded in Taiwan in 1996, Gong cha quickly grew into one of the world’s most beloved milk tea brands. With a name that means “tribute tea for the emperor,” Gong cha is dedicated to crafting beverages worthy of celebration—blending tradition with modern tastes.
BRAND BEHIND PARTNER STORY
When we discovered Gong Cha, we knew it was something special. Loved around the world for its premium tea and joyful spirit, it perfectly matched our vision of bringing global lifestyle experiences to Thailand through Perfect Step, a new venture under Thai Outdoor Group.
We even flew to taste it ourselves—because we believe in sharing only what we truly love. Together with Gong Cha, we’re bringing Thai consumers.
