Thai Outdoor Group was honored to participate as one of the Global Partners in Bangkok for the Harvard Business School FIELD Global Capstone program during May 2026.
The FIELD Global Capstone program is a required component of the Harvard Business School MBA curriculum, designed to connect students with
leading organizations in their field across emerging markets through hands-on business engagement and real-world learning experiences.
As part of the immersive experiential learning initiative, MBA students from Harvard Business School collaborated with Thai Outdoor Group to explore perspectives on consumer behavior, retail innovation, and the evolving travel and outdoor lifestyle market in Thailand. Throughout the immersion week, students conducted market visits, customer interviews, and field research to better understand local consumer experiences and emerging market dynamics. Students also worked closely with the Thai Outdoor Group team through collaborative discussions and engagement sessions, concluding with presentations of their project findings and recommendations.
Through this collaboration, Thai Outdoor Group was pleased to support meaningful exchange between academia and industry while engaging with future global business leaders. The initiative also reflects the company’s continued openness to innovation, fresh perspectives, and global knowledge exchange within the evolving retail and lifestyle landscape.
