ABOUT US

WHO WE ARE

Founded in 1999, Thai Outdoor Group (TOG) brings the world’s most iconic brands to Thailand spanning sports & outdoors, fashion & lifestyle, and food & beverage.

Our portfolio includes major brands like The North Face, Vans, Salomon, Dickies, Eagle Creek, Cocoon, Human Gear, Icebreaker, and Gong cha.
Today, we engage with customers nationwide through more than 140 touchpoints from retail stores and duty-free outlets to specialty shops and
e-commerce making global inspiration part of everyday life in the community

VISION & MISSION

OUR VISION

TO BE A GROUP COMPANIES THAT INSPIRES PEOPLE TO LIVE ACTIVE, EMBRACE EXPLORATION AND DRIVE CREATIVITY.

OUR MISSION

TO PROVIDE AND SUPPORT CUSTOMERS TO ACHIEVE THEIR DESIRED ASPIRATION.

OUR CORE VALUE

GROUP COMPANY

THAI OUTDOOR SPORT CO., LTD.

Since 2001, we have been the exclusive distributor of The North Face in Thailand, with over 40 points of sale nationwide. Our presence spans stand-alone stores, shop-in-shop locations within leading department stores and sports chains, as well as multiple e-commerce channels including marketplaces, social commerce, and our own website.

We are also the sole distributor of Vans, which we reintroduced to the Thai market in 2018. Today, Vans is available in more than 60 locations across major cities. Our integrated network of retail, e-commerce, and wholesale ensures that our brands are accessible to customers throughout the country.

In 2022, we proudly added Dickies,one of the world’s fastest-growing workwear-inspired fashion brands to our portfolio. Within just a couple of years, we launched 9 stand-alone stores and continue to expand in response to the growing demand of Thai consumers

ACTION PERFECT CO., LTD.

Expanding Outdoor & Travel Experiences

We bring world-class outdoor and travel brands to Thailand, including Salomon, Eagle Creek, Cocoon, Human Gear, and more. Salomon, the iconic French outdoor sports brand, leads our trail running and hiking segment and has gained a strong following among active enthusiasts.

Our Smart Travel concept store offers premium travel gear from top global names such as Eagle Creek, Cocoon, Komperdell, and Human Gear. These products are available nationwide both in-store and online, with flagship locations in Bangkok and other major cities.
In 2023, we proudly became the exclusive distributor of Icebreaker, the New Zealand-born leader in Merino wool and natural fiber apparel. With a commitment to sustainability and well-being, Icebreaker is sold in over 5,000 stores across 50 countries and is now available to Thai consumers through our network.

PERFECT STEP CO., LTD.

A new venture under Thai Outdoor Group, Perfect Step was established to redefine Thailand’s Food & Beverage landscape. Built on decades of retail expertise and a passion for innovation, we infuse creativity, culture, and lifestyle into every dining experience.

Our mission goes beyond crafting products ,we create stories, experiences, and connections that inspire. Gong cha, our first step into the F&B world, embodies our commitment to quality, customer delight, and unforgettable moments.
The journey has only just begun.

MILESTONES