Job Description: Business Partnership – Product & Marketing (Salomon)
Job Title: Business Partnership, Product & Marketing
Department: Product / Marketing / Strategic Partnerships
Role Type: Hybrid (Product Strategy + Marketing + Partnership Management)
Role Summary
The Business Partnership – Product & Marketing role is responsible for driving product innovation,
joint go-to-market execution, co-marketing initiatives, and strategic partnership growth. The role
works cross-functionally with Product, Marketing, Sales, and external partners to design, launch,
and scale products that deliver measurable business outcomes.
1. Key Responsibilities
A. Product Strategy & Partner Integration
- Identify, evaluate, and onboard strategic partners that enhance product strategy.
- Co-create or integrate partner-driven features, content, or technology.
- Align partner offerings with product roadmap and customer needs.
- Manage integration strategies (API, platform, ecosystem).
B. Go-to-Market (GTM) Strategy
- Build joint GTM plans for new product launches.
- Lead co-branded marketing and PR activities.
- Align partner and internal marketing calendars.
- Support sales teams with launch materials, messaging, and enablement.
C. Marketing Partnerships & Brand Growth
- Execute co-marketing campaigns (webinars, case studies, events, digital).
- Expand brand reach via partner channels and audiences.
- Strengthen product positioning through credible brand associations.
- Manage partner brand guidelines and co-branding assets.
D. Relationship & Stakeholder Management
- Serve as the main liaison between product, marketing, sales, and partners.
- Maintain long-term partnerships with regular business reviews.
- Resolve conflicts and drive alignment across teams.
- Manage partner expectations and deliverables.
E. Data, Insights & Performance
- Track partnership KPIs (leads, revenue, product usage, engagement).
- Analyze customer insights and market data to inform strategy.
- Optimize partnership performance and propose new growth opportunities.
- Monitor competitive landscape and industry trends.
F. Commercial & Business Growth
- Support revenue targets through partner channels.
- Build business cases for new partnership investments.
- Lead negotiations on co-marketing budgets, commercial terms, and product commitments.
- Drive cross-sell, upsell, bundling, and ecosystem monetization opportunities.
G. Internal Enablement
- Train internal teams on partner solutions and integrated value propositions.
- Develop playbooks, brand guidelines, and partnership onboarding materials.
- Drive cross-functional alignment across Product, Marketing, Sales, Legal, and Ops.
2. KPIs & Success Metrics
Product & Partnership KPIs
- Product adoption & feature usage
- Activation rate from partner channels
- Product integration performance
- Ecosystem growth rate
Marketing KPIs
- Co-marketing campaign performance
- Brand reach & impressions through partners
- Lead generation from partnership campaigns
- Engagement rates (webinars, events, content)
Commercial KPIs
- Revenue influenced by partnerships
- Pipeline contribution from partners
- Partner-attributed sales growth
- ROI of partnership investments
Relationship KPIs
- Partner satisfaction & retention
- On-time delivery of partnership initiatives
- Partnership health score (qualitative + quantitative)
3. Skills & Competency Profile
Core Competencies
- Strategic thinking
- Product understanding
- Marketing planning
- Commercial acumen
- Stakeholder management
- Analytical & data-driven decision making
- Communication & storytelling
- Negotiation & conflict resolution
Technical Skills
- GTM planning
- Product lifecycle knowledge
- Co-marketing orchestration
- Partnership contract structures
- Basic understanding of API/integration
- Marketing analytics (e.g., GA, CRM dashboards)
Soft Skills
- Relationship building
- Problem solving
- Cross-functional leadership
- Creativity
- Adaptability
- Influence without authority
4. Organizational Structure & Reporting Line
Common Reporting Lines
The role often reports to:
- Director/Head of Strategic Partnerships
- Product Director / Product Marketing Director
- Chief Marketing Officer (CMO)
- Chief Product Officer (CPO)
Key Internal Collaboration
- Product Managers
- Marketing (Brand, Digital, PMM)
- Sales & Commercial teams
- Communications/PR
- Operations
- Legal & Procurement
- Data & Insights
External Collaboration
- Strategic partners
- Technology partners
- Distribution & channel partners
- Co-marketing agencies
- Industry influencers or thought leaders
5. Resume-Ready Role Summary
(You can copy/paste this into your CV)
Business Partnership – Product & Marketing
Experienced in leading product–partner integrations, co-developing joint GTM strategies, and
executing high-impact co-marketing initiatives. Proven track record of managing strategic partners,
driving product adoption through ecosystem collaboration, and generating pipeline and revenue
growth across regional and global markets. Skilled in cross-functional leadership, partner
negotiations, data-driven optimization, and strengthening brand credibility through strategic
alliances.