We enable people to play, progress and connect with nature. In a society where speed and stress have taken over, people take less and less time to play and connect with nature. Play is our essence.
Play to enjoy, play to progress, play with the rules. We create the next generation of gear and experiences that make people live the joy of progression of their sport(s) throughout our unique mindset.
THE LIGHT-HEARTED MAVERICK
We candidly play with the rules to better enjoy them.
Curious, playful and optimistic but focused, dedicated and passionate all the same.
We remain thirsty for life and the possibilities it holds.
Imagination: Life is full of joy and opportunities so we constantly invent and progress to bring things forward even if that means rewriting the rules
Family spirit: We see the Outdoors as a playground to share and enjoy with others and we nurture solidarity and teamwork in every community we engage with
Commitment: We strive to offer the best to everyone we play with: athletes, consumers, employees and partners.
Simplicity: We are humble in taking our work seriously but not ourselves. We keep things grounded, remain driven by common sense and look for authenticity in everything we do
Diversity: We value life and people’s diversity. We play all sports and love cross-fertilization to invent new ways.