Job Purpose

An HR Recruiter (Social Media Specialist) uses social platforms (Tiktok, FB, Instragam, etc.) to find, attract, & engage candidates, blending HR recruitment with digital marketing to build employer brand, showcase culture, source talent beyond job boards, & manage online presence for hiring, often creating content, running campaigns, & using analytics to find both active & passive job seekers.

Role & Responsibilities

• Talent Sourcing: Find candidates on social media using targeted searches, hashtags, and groups (Tiktok, Facebook, etc.).
• Content Creation: Develop engaging posts, videos, and stories about company culture, values, and job openings.
• Employer Branding: Build and maintain a strong employer brand to attract talent.
• Candidate Engagement: Interact directly with potential candidates via DMs, comments, and live sessions.
• Campaign Management: Run social media recruitment campaigns to boost hiring.
• Analytics: Track performance metrics to optimize sourcing strategies.

Key skills

• Strong understanding of HR recruitment processes.
• Proficiency in social media platforms (Tiktok, Facebook, Instagram, X).
• Digital marketing & content creation skills (Photoshop, video editing are a plus).
• Communication & relationship-building.
• Knowledge of recruitment analytics.

Requirements

• Male/Female, age between 25-30 years is preferable.
• Bachelor degree of human resource management or related field.
• At least 2 years of experience in social media recruitment role.
• Good at timeline management, a person promises to keep deadline.
• Good at intercommunication skills, good listener, courage to provide comments and share ideas.