Dickies launches a new flagship store to celebrate the brand’s 100th anniversary, reimaging the brand from a workwear label to a lifestyle streetwear brand
March 2, 2022, Thai Outdoor Sport Company Limited, the sole licensed importer and distributor of workwear fashion brand Dickies in Thailand, launches the first DICKIES FLAGSHIP STORE to celebrate the American brand’s 100th anniversary. The new flagship store is located on M floor of Siam Center, covering an area of 100 sqm.
The latest DICKIES FLAGSHIP STORE in Thailand, designed in modern with industrial style, echoes the brand’s workwear identity. The definition of “makers” has been reinterpreted to make the brand more contemporary. Over the years, Dickies has been re-imaged from a small workwear maker to a market leader, and now it is a large label known for its quality and unique identity. Today, Dickies is ready to accompany modern makers in their lifestyles.
Dickies caught the eye of fashion lovers in the 1980s, as the brand began to align with the colorful skater and skateboarder lifestyle of the era. These subculture groups were influential in the fashion world. Over the years, celebrities such as Kanye west, Justin Bieber, Lady Gaga, and Justin Timberlake have chosen to wear Dickies, and many of its products have become a-must items. Today, Dickies is a well-loved brand in the fashion world and its design reflects modern trends, with collaboration projects with brands that have made it a relevant brand for trendy and streetwear lovers.
The latest collection for Spring/Summer 2022 features a-must items such as the oversized T-shirt & pants, including must-have items as Classic 874 Work Pant and Eisenhower Jacket, which can be mixed and matched on work days and casual days. The design of the store makes the products feel more accessible and approachable, free from complications. Bestseller items are an integral part of the store’s design, and a 874 corner is dedicated to the iconic model for its fans to experience.
Explore Dickies products from the sole licensed distributor in Thailand at the first Dickies Flagship Store at Siam Center and get ready to check out the second store at Central Ladprao in April, as well as other stores in the near future. For the latest news, follow Facebook: https://www.facebook.com/DickiesThailand Instagram: https://www.instagram.com/dickies_thai